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181.
MANUAL DEL EJECUTIVO DE VENTAS/ HARRY SIMMONS by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : COMPAÑIA EDITORIAL CONTINENTAL,, S.A. DE C.V., 1961
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.81 S592m.

182.
LA GERENCIA DE VENTAS/ THOMAS F. STROH by
Edition: 1
Material type: Text Text
Publication details: BOGOTA : EDITORIAL MCGRAW-HILL LATINOAMERICANA,, S.A., 1980
Availability: Items available for loan: Biblioteca Central (4)Call number: 658.81 S925g, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.81 S925g.

183.
TECNICAS DE DIRECCION DE VENTAS/ MAYNARD, HAROLD H. by
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDITORIAL HISPANO EUROPEA, 1976
Availability: Items available for reference: Biblioteca Central: No se presta (8)Call number: 658.81 T255t, ...

184.
EL CLIENTE ANTE LA ADQUISICION DE PRODUCTOS/ THEODORE LEVITT by Series: TEMAS EMPRESARIALES
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDITORIAL LABOR,, S.A., 1978
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.812 L666c, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.812 L666c.

185.
INVESTIGACION DE MERCADOS : TOMA DE DECISIONES DEL SECTOR PUBLICO Y PRIVADO/ DAVID A. AAKER by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : NUEVA EDITORIAL INTERAMERICANA,, S.A. DE C.V., 1983
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.83 A111i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 A111i.

186.
INVESTIGACION DE MERCADOS/ DAVID A. AAKER by
Edition: 2
Material type: Text Text
Publication details: MEXICO, D. F. : MCGRAW-HILL / INTERAMERICANA DE MEXICO,, S.A. DE C.V., 1989
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 A111i2.

187.
INTRODUCCION A LA INVESTIGACION DE MERCADOS/ RONALD ALVAREZ GONZALEZ by
Edition: 1
Material type: Text Text
Publication details: SAN JOSE, C. R. : EDITORIAL UNIVERSIDAD ESTATAL A DISTANCIA, 1983
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 A445i, ... Biblioteca Sucursal Caribe (1)Call number: 658.83 A445i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 A445i.

188.
MARKETING RESEARCH : TEXT WITH CASES/ RAYMOND F. BARKER by
Edition: 1
Material type: Text Text
Publication details: VIRGINIA : RESTON PUBLISHING COMPANY,, INC., 1983
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 B255m.

189.
INVESTIGACION DE MERCADOS : TEXTO Y CASOS/ HARPER W. BOYD by
Edition: 1
Material type: Text Text
Publication details: BARCELONA : MONTANER Y SIMON,, S.A., 1969
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 B789i.

190.
INVESTIGACION DE MERCADEO : ANALISIS Y MEDIDA/ PETER M. CHISNALL by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1976
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 CH542i, ... Biblioteca Sucursal Caribe (1)Call number: 658.83 CH542i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 CH542i.

191.
ANALISIS DE MERCADOS : TECNICAS CUANTITATIVAS/ RONALD E. FRANK by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL TRILLAS,, S.A. DE C.V., 1969
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 F728a, ... Biblioteca Sucursal Caribe (1)Call number: 658.83 F728a. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 F728a.

192.
INVESTIGACION DE MERCADOS : APLICACION DE NUEVAS TECNICAS/ PAUL E. GREEN by Series: GUIA PARA EL DIRECTOR DE EMPRESAS
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL LIMUSA,, S.A., 1972
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 G797i, ... Biblioteca Sucursal Caribe (2)Call number: 658.83 G797i, ... Biblioteca Sucursal Pacífico Sur (1)Call number: 658.83 G797i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 G797i.

193.
INVESTIGACION DE MERCADO/ E. EDWARD HARRIS by Series: DORR
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1983
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 H313i, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 H313i.

194.
INVESTIGACION DE MERCADOS/ E. EDWARD HARRIS by Series: CURSO PRACTICO DE MERCADOTECNIA MCGRAW-HILL ; 1
Edition: 2
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1983
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 H313in2.

195.
INVESTIGACION DE MERCADOS/ THOMAS C. KINNEAR by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1981
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 K53i.

196.
DIRECCION DE LA MERCADOTECNIA : ANALISIS, PLANEACION, IMPLEMENTACION Y CONTROL/ PHILLIP KOTLER by
Edition: 7
Material type: Text Text
Publication details: MEXICO, D. F. : PRENTICE-HALL HISPANOAMERICANA,, S.A., 1993
Availability: Items available for reference: Biblioteca Sucursal Pacífico Norte: No se presta (1)Call number: 658.83 K87d7.

197.
ESTUDIOS DE MERCADOTECNIA/ PHILIP KOTLER by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL DIANA,, S.A., 1975
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 K87e.

198.
INNOVACIONES EN MARKETING : NUEVAS PERSPECTIVAS DE BENEFICIOS Y EXPANSION/ THEODORE LEVITT by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1965
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.83 L579i. Biblioteca Sucursal Caribe (1)Call number: 658.83 L579i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 L579i.

199.
FUNDAMENTOS DE MERCADOTECNIA : TEXTOS Y CASOS/ HARRY A. LIPSON by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL LIMUSA,, S.A., 1979
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 L767f, ... Biblioteca Sucursal Caribe (1)Call number: 658.83 L767f. Biblioteca Sucursal Pacífico Sur (1)Call number: 658.83 L767f. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 L767f.

200.
EL PLAN DE MERCADEO : COMO PREPARARLO Y PONERLO EN MARCHA/ WILLIAM M. LUTHER by Series: DESARROLLO GERENCIAL
Edition: 1
Material type: Text Text
Publication details: BOGOTA : EDITORIAL NORMA,, S.A., 1985
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.83 L973p. Biblioteca Sucursal Pacífico Norte (1)Call number: 658.83 L973p. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 L973p.

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